GM Bankruptcy & Bailout: Expect Bad Marketing
GM has problems. Lots of them to be exact.
Their biggest problem will probably be winning back the trust of the consumer and the taxpayer who is footing their bill.
If I were them I would take every dollar set aside for advertising and instead use it to help their current customers. I would hold town forums and not only invite GM automobile owners to give their feedback, but actually take note of it and make the desired changes. If they actually listen and take care of their existing customers, the genuine word of mouth it would create may be just what they need to actually survive this mess.
GM probably won’t do this though. They’ll probably run TV commercials and print ads encouraging us to be patriotic and buy American. Or worse, they’ll go the ex-girlfriend route and try to make us remember the good times while pretending the bad never happened. Marketers, business owners, and ex-boyfriends take note.