Category Archives: Business Relationships

Does Your Business Have a Cat?

By Christopher Francis | Published: July 23, 2009
As a person with severe allergies to cats I think that people who own cats often overlook the impact their furry friends have on those around them. Sure they’re cute, fun, and can make you feel at home, but at the same time they’re making everything in your house (including you) smell, they’re shedding everywhere, and [...]
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March Madness: Lessons in Marketing

By Christopher Francis | Published: April 7, 2009
So last night was the end of the Men’s College Basketball Tournament with North Carolina putting a beat down on Michigan State for the championship.  Although my team lost,  the game and the tournament served as a great reminder of how the most tested and consistent winning efforts rise to the top 99.9% of the [...]
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Sustainability, Authenticity, and The Wild, Wild West

By Christopher Francis | Published: March 6, 2009
Sustainability. That’s a word I’ve been hearing a lot of. Recently I’ve heard it in the context of venture capital start-ups, government tax policies, and health habits, but as always my mind started drifting to how sustainability relates to video marketing. Certainly for any long term business goal success comes from sustainability. There have always [...]
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