Category Archives: Real Life Examples

Creative Ideas Are Great, Until Everyone Copies Them

By Christopher Francis | Published: August 5, 2009
Fullhouse, a marketing agency from Milwaukee, has created a new way to display video advertising, on people.  By advertising on “media tags” companies can equip their waiters and waitresses with a digital display next to their name tag promoting their latest deals. The first time you see a company utilizing these tools you will certainly [...]
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Nike and Lebron James get dunked on

By Christopher Francis | Published: July 9, 2009
Word of Mouth is one of the hottest trends that organizations are seeking to create online as Facebook, Twitter, and a cast of other online social media tools are becoming more and more powerful. However, the most well known sports brand, Nike and one of the most well known sports icons, Lebron James are [...]
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Seth Godin Actually is Remarkable

By Christopher Francis | Published: July 6, 2009
Over the past few months I have become a huge Seth Godin fan.  I’ve read as many of his books, ebooks, and pages of blog posts as I can.  His insight and writings about business and marketing were enough for me to think that he is remarkable and worth talking about, but now I have [...]
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Is your organization slowly going the way of the Panda?

By Christopher Francis | Published: June 29, 2009
Last week while on vacation I visited the Field Museum of Natural History in Chicago. On the plaque next to the panda exhibit read something like this, “Pandas must spend over 50% of their time eating bamboo because they have difficulty digesting it and it has very little nutritional value.” The panda spends so much [...]
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GM Bankruptcy & Bailout: Expect Bad Marketing

By Christopher Francis | Published: June 1, 2009
GM has problems. Lots of them to be exact. Their biggest problem will probably be winning back the trust of the consumer and the taxpayer who is footing their bill. If I were them I would take every dollar set aside for advertising and instead use it to help their current customers.  I would hold town forums and [...]
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March Madness: Lessons in Marketing

By Christopher Francis | Published: April 7, 2009
So last night was the end of the Men’s College Basketball Tournament with North Carolina putting a beat down on Michigan State for the championship.  Although my team lost,  the game and the tournament served as a great reminder of how the most tested and consistent winning efforts rise to the top 99.9% of the [...]
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