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Category Archives: Marketing
GM and a Sorcerer Named Tim
Well just two days after my GM bad marketing prediction I saw two new commercials. One was a nationwide commercial where GM talked about GM for 60 seconds. Not about how they are going to help their customers, they talked about THEIR new vision, THEIR new cars, THEIR new company. Not once did they mention [...]
GM Bankruptcy & Bailout: Expect Bad Marketing
GM has problems. Lots of them to be exact.
Their biggest problem will probably be winning back the trust of the consumer and the taxpayer who is footing their bill.
If I were them I would take every dollar set aside for advertising and instead use it to help their current customers. I would hold town forums and [...]
The Top 5 Reasons Why Your Online Video Marketing Sucks
Ok, so your online video marketing doesn’t suck, but there’s a good amount that does. Why is that? Let’s look at the top 5 reasons and why you should avoid them in your online video marketing efforts.
5. Wrong Audience
Because the internet is so vast and accessible, it’s easy to think that you [...]
March Madness: Lessons in Marketing
So last night was the end of the Men’s College Basketball Tournament with North Carolina putting a beat down on Michigan State for the championship. Although my team lost, the game and the tournament served as a great reminder of how the most tested and consistent winning efforts rise to the top 99.9% of the [...]
Also posted in Business Relationships, Real Life Examples Tagged building relationships, hard work, march madness, Marketing Leave a comment
April Fools: A Lesson In Viral Marketing
Like April Fools Day jokes, viral marketing is enjoyed by half the people, hated by the other half of people, but known to all. If there is a prank that is pulled at your office or school, it doesn’t take long for word to spread.
Maybe the prank was hilarious and loved by everyone or maybe [...]
Sustainability, Authenticity, and The Wild, Wild West
Sustainability.
That’s a word I’ve been hearing a lot of. Recently I’ve heard it in the context of venture capital start-ups, government tax policies, and health habits, but as always my mind started drifting to how sustainability relates to video marketing.
Certainly for any long term business goal success comes from sustainability. There have always [...]
Also posted in Business Relationships Leave a comment
Market Familiarity, The Dave Matthews Band, and Country Music
I’ve met a lot of people lately who are attending seminars for social media marketing and email marketing. When they arrive they are hesitant to join in with these “new” marketing methods. Being unfamiliar with them they are naturally a little skeptical and the first question they ask is, “Why should I do this?”.
There [...]
Also posted in Social Networking Tagged Country Music, Dave Matthews Band, Market Familiarity, Social Networking Leave a comment
Creative Ideas Are Great, Until Everyone Copies Them