Fullhouse, a marketing agency from Milwaukee, has created a new way to display video advertising, on people. By advertising on “media tags” companies can equip their waiters and waitresses with a digital display next to their name tag promoting their latest deals.
The first time you see a company utilizing these tools you will certainly have something to talk about and the idea is quite remarkable. But for how long will this method be effective?
Before long the idea will catch on and other restaurants and companies will start doing the same. Much like the guys hired to stand on the corner and do tricks with the sign they’re holding, it will be cool and worth talking about until you get sick of seeing them on every corner, and then it will just be another one of the 37 pieces of flair.
Unless of course, the companies focus on the quality of the content instead of the coolness of the new idea. If you condition me to know that I’m going to find a great deal for my favorite food on the media tag, you can bet I’ll be keeping my eyes looking for a great deal no matter how many companies use it.
Creative Ideas Are Great, Until Everyone Copies Them
Fullhouse, a marketing agency from Milwaukee, has created a new way to display video advertising, on people. By advertising on “media tags” companies can equip their waiters and waitresses with a digital display next to their name tag promoting their latest deals.
The first time you see a company utilizing these tools you will certainly have something to talk about and the idea is quite remarkable. But for how long will this method be effective?
Before long the idea will catch on and other restaurants and companies will start doing the same. Much like the guys hired to stand on the corner and do tricks with the sign they’re holding, it will be cool and worth talking about until you get sick of seeing them on every corner, and then it will just be another one of the 37 pieces of flair.
Unless of course, the companies focus on the quality of the content instead of the coolness of the new idea. If you condition me to know that I’m going to find a great deal for my favorite food on the media tag, you can bet I’ll be keeping my eyes looking for a great deal no matter how many companies use it.