Tag Archives: GM

GM and a Sorcerer Named Tim

By Christopher Francis | Published: June 10, 2009
Well just two days after my GM bad marketing prediction I saw two new commercials.  One was a nationwide commercial where GM talked about GM for 60 seconds.  Not about how they are going to help their customers, they talked about THEIR new vision, THEIR new cars, THEIR new company.  Not once did they mention [...]
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GM Bankruptcy & Bailout: Expect Bad Marketing

By Christopher Francis | Published: June 1, 2009
GM has problems. Lots of them to be exact. Their biggest problem will probably be winning back the trust of the consumer and the taxpayer who is footing their bill. If I were them I would take every dollar set aside for advertising and instead use it to help their current customers.  I would hold town forums and [...]
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